What is an Action Caption?
An Action Caption is a short informative description about graphics in proposals that helps evaluators understand what the graphic means.
Importance
Action captions must be included with every graphic in a proposal.
Parts of an Action Caption
An action caption typically has the following three parts:
- Figure number
- Informative heading
- Caption: A complete sentence that 1) explains the relevance of the graphic to the customer 2) links benefits to solutions or features of a solution.
Examples
Here are some examples that capture the three parts of a typical action caption in proposals. These are from various industries.
Figure 3. Unified Sales Intelligence Dashboard: Centralizing Customer and Inventory Data to Boost Agent Productivity by 25%
Figure 4. Voice-Activated Patient Note Interface: This AI-powered tool allows clinicians to dictate notes hands-free, cutting charting time by 50% and enabling an additional 15 minutes of patient-facing care per encounter.
Figure 7. Real-Time Asset Tracking Map with Predictive Analytics: Our portal provides live location data and forecasts potential disruptions due to weather or traffic, allowing your team to proactively reroute shipments and avoid $2M in potential annual delay-related losses.